L.I.M.E. (Lessons in Marketing Excellence) is the country’s biggest and most keenly contested B-school challenge which is televised on CNBC-TV18 in association with HUL. Launched in 2010, every year, 12 top B-schools in India (IIM-A, IIM-B, IIM-C, IIM-L, IIM-I, IIM-K, FMS-Delhi, XLRI-Jamshedpur, ISB-Hyderabad, SPJIMR-Mumbai, NITIE-Mumbai and JBIMS-Mumbai) take part in a marketing case-study competition for management students. It gives the students a platform that offers them to work on real-life and live business challenges as well as gives Companies to interact with India’s brightest MBA’s and share their unique experience. Over the years, L.I.M.E. has become one of the most prestigious and hard-fought competitions amongst India’s top Business Schools to find India’s brightest and best young marketers. We give a case-study to each participant amongst 12 industry sectors like Technology, Pharma, Fashion Retail, Aviation, Tourism, Finance & Banking etc.
In a very short span of time, L.I.M.E has become one of the most sought after and keenly fought competitions among students in business schools. One of the key reasons for this is that L.I.M.E gives students the chance to grapple with real, live and compelling business challenges from a variety of sectors. When you read the cases and the solutions provided with the knowledge of hindsight, you will find they reflect the substantive changes that these organizations were in the process of making.