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Wild Card:

The success of L.I.M.E. over the past years has catapulted our initiative to another level. B-School students from various parts of the country have begun to identify with it as a common forum for debate and interaction. In order to make L.I.M.E. truly competitive and encourage the participation of B-schools across the country, we introduced a concept called the ‘wild card entry’ in the third  edition of L.I.M.E. and continue with the tradition this year as well. Like the previous years a special challenge will be given to the students who will then enter the show directly in the semi-finals on equal ground with the other 12 B-schools.

Changing Face of Business

L.I.M.E. (Lessons in Marketing Excellence) is the country’s biggest and most keenly contested B-school challenge which is televised on CNBC-TV18 in association with HUL. Launched in 2010, every year, 12 top B-schools in India (IIM-A, IIM-B, IIM-C, IIM-L, IIM-I, IIM-K, FMS-Delhi, XLRI-Jamshedpur, ISB-Hyderabad, SPJIMR-Mumbai, NITIE-Mumbai and JBIMS-Mumbai) take part in a marketing case-study competition for management students. It gives the students a platform that offers them to work on real-life and live business challenges as well as gives Companies to interact with India’s brightest MBA’s and share their unique experience. Over the years, L.I.M.E. has become one of the most prestigious and hard-fought competitions amongst India’s top Business Schools to find India’s brightest and best young marketers. We give a case-study to each participant amongst 12 industry sectors like Technology, Pharma, Fashion Retail, Aviation, Tourism, Finance & Banking etc.

In a very short span of time, L.I.M.E has become one of the most sought after and keenly fought competitions among students in business schools. One of the key reasons for this is that L.I.M.E gives students the chance to grapple with real, live and compelling business challenges from a variety of sectors. When you read the cases and the solutions provided with the knowledge of hindsight, you will find they reflect the substantive changes that these organizations were in the process of making.