HUL & CNBC-TV18 present L.I.M.E 4 an inter B-school marketing and business challenge
to give students an opportunity to stretch their imagination and write the future!
India's premier B-schools (IMA, IIMB, IIMC, IIML, IIM I, IIMK, FMS, XLRI, ISB, SP Jain, NITIE and
JBIMS) in India. This contest is open to all first year as well as second year students from these
institutes, irrespective of their specializations.
WILD CARD ENTRIES
The success of L.I.M.E over the past 3 years has catapulted our initiative to another level. B-School
students from various parts of the country have begun to identify with it as a common forum for
debate and interaction. We have also received an overwhelming number of requests to expand the
number of colleges that can participate in L.I.M.E. Thus, in order to make L.I.M.E. truly competitive
and encourage the participation of B-schools across the country, we introduced a concept called
the 'wild card entry' in the third edition of L.I.M.E and continue with the tradition for LIME 4 as well.
Like Season 3, a special challenge will be given to the students who will then enter the show
directly in the semi-finals on equal ground with the other 12 B-schools.
Students who register for the wild card entry will be able to access one exclusive HUL case study.
Of all the entries received in this section, HUL reserves the rights to shortlist 9 teams. These teams
will then come to the HUL Campus in Mumbai for presentations and the top 2 teams enter the semi
finals with participants from the 12 B-Schools.
L.I.M.E FOR STUDENTS GOING ON EXCHANGE
We have received several queries asking us if 2nd year students going on an exchange program
can register for L.I.M.E. In response, we are happy to share that, Students going on Exchange
programs are welcome to register for LIME as long as they register as part of a 3 member team, in
which not more than one member is going on exchange (i.e. two members will not be on
- Students have to register in teams of 2-3 only.
- HUL & CNBC-TV18 reserves the right to check the validity of the registration information
submitted at any point of time.
- Any deviation from the above will result in immediate disqualification of the entire team
- Modification of team post registration will not be allowed.