HomeRules for Existing Contestants

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The Concept   Participation Process

HUL & CNBC-TV18 present L.I.M.E. 7 an inter B‐school marketing and business challenge to give students an opportunity to stretch their imagination and write the future!



India’s premier B-schools (IM-A, IIM-B, IIM-C, IIM-L, IIM-I, IIM-K, FMS, XLRI, ISB, SPJIMR, NITIE and JBIMS) in India. This contest is open to all first year as well as second year students from these institutes, irrespective of their specializations.

Wild Card entries

The success of L.I.M.E. over the past years has catapulted our initiative to another level. B-School students from various parts of the country have begun to identify with it as a common forum for debate and interaction. We have also received an overwhelming number of requests to expand the number of colleges that can participate in L.I.M.E. Thus, in order to make L.I.M.E. truly competitive and encourage the participation of B-schools across the country, we introduced a concept called the ‘wild card entry’ in the third edition of L.I.M.E. and continue with the tradition for L.I.M.E. this year as well. Like the previous years, a special challenge will be given to the students who will then enter the competition directly in the semi-finals on equal ground with the other 12 B-schools.

Students who register for the wild card entry will be able to access one exclusive HUL case study. Of all the entries received in this section, HUL reserves the rights to shortlist 9 teams. These teams will then come to the HUL Campus/CNBC-TV18 Studio in Mumbai for presentations and the top 3 teams enter the semi-finals with participants from the 12 B-Schools.


L.I.M.E. For Students Going on Exchange

We have received several queries asking us if 2nd year students going on an exchange program can register for L.I.M.E. In response, we are happy to share that, students going on Exchange programs are welcome to register for L.I.M.E. as long as they register as part of a 3 member team, in which not more than one member is going on an exchange (i.e. two members will not be on an exchange).


Team Rules

  • Students have to register in teams of 3 only.
  • HUL & CNBC-TV18 reserves the right to check the validity of the registration information submitted at any point of time .
  • Any deviation from the above will result in immediate disqualification of the entire team.
  • Modification of team post registration will not be allowed.